In our case, they will discover a brand that has the global authority in salon performance, with well-respected reputation as stylist to the stars. They want to be the first to discover something new. This sophisticated customer is always looking for exclusivity and brands that aren’t readily available everywhere. The travel retail customer is very sophisticated and are very familiar with brands. How do you plan to translate that success into travel retail?
#Frederic fekkai professional#
We have just launched an amazing line that focuses on Apple Cider Detox, which takes inspiration from a brand I launched many years ago that was centred around apple cider vinegar, and we have more haircare styling products that are coming out too.įekkai is renowned for its strong professional hair and salon business. Most of these lines will be available in mini-formats and travel-friendly sizes for travel retail.
#Frederic fekkai full#
Today, we have developed a fantastic collection of products forming different franchises from Full Blown Volume, Technician Color, Brilliant Gloss, Super Strength, CBD Scalp Calming, Baby Blonde and Shea Butter. We are a heritage salon brand, one of the first in the industry. Let ’s start with Fekkai’s presence at the Virtual Travel Retail Expo? How will you be using the event? He also outlines the tangible ways in which his business is creating a positive impact on the planet and his mission of becoming the cleanest, most sustainable and most effective salon haircare brand in travel retail and beyond.įekkai has vowed to create the cleanest, most sustainable salon performance brand in the world In this illuminating interview, Frederic Fekkai talks about his overall vision for travel retail, balancing profit and purpose, and the role his eponymous brand will play in expanding the relatively-new haircare category in the channel. We want to be a pioneer in sustainability, we want to make it sexy.” Today, people are challenging our aim to be completely sustainable, but we are proving that we are. Back then, people thought I was crazy because haircare was always a commodity and not a luxury product.
“When I first started this business in the mid-nineties, I set out to produce the first-ever luxury haircare brand. Armed with a renewed vision, Fekkai, a pioneer in the salon haircare space, set out to become ‘the Tesla of sustainable luxury haircare’. “Sustainability is a moving target and we want all our products to not just have a minimal impact on the planet, but for them to have a positive one.”įekkai, in partnership with private investment company Cornell, bought back his company after selling it to Procter & Gamble in 2008. “When I bought back the company in 2018, I did it with the mission of giving consumers the most sustainable products with the cleanest formulas,” says Founder Frédéric Fekkai as he looks back on the beginning of his namesake brand’s ambitious sustainability journey. When Fekkai exhibits at next month’ s Virtual Travel Retail Expo, the company will not only be showcasing its renowned haircare products but a notable heritage and a deep-rooted philosophy very much in tune with our times. O’Rourke said the salon will be reaching out to all clients either by email or by phone to inform them of the change.“I want to be the Tesla of sustainable luxury haircare” Frédéric Fekkai The Palm Beach Fekkai salon is the only one in Florida. After 15 years, both felt it was a good time to move on.” It will not be closed during the transition, Schlesinger said, because while Fekkai managed the salon, it’s owned by the hotel.īevin O’Rourke, representing Fekkai, said the move ”was a mutual decision by both Fekkai and The Brazilian Court Hotel to end their partnership with the understanding that the hotel would take over ownership of the salon. “Plans are under way to re-design the salon with a new contemporary image and to use and carry new lines of hair products while maintaining the same makeup and other non-Fekkai product lines,” Schlesinger said. “The parties have agreed to end their relationship, but will continue in the luxury salon business with all of the staff remaining,” said Richard Schlesinger of Copperline Partners, which owns the hotel. Starting Friday, the facility will open as The Brazilian Court Salon. After 15 years at The Brazilian Court, the Frédéric Fekkai Salon is leaving Palm Beach.
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